I must confess my main sin:

LAZINESS

Yes, I consider myself as a lazy marketer. Those days of 3 different jobs (2 from Monday to Friday and other on weekends) and 70 working hours per week are PAST!

But do not think laziness is the same as inaction. Even the laziest marketer has an extraordinary energy with his hobbies and passions. However, inaction on internet marketing is mainly caused by information overload. You can get inaction from paralysis from analysis disease as well. Yes they are the most important diseases affecting your profits.

If you want to become a successful lazy marketer you must convert yourself into an efficient marketer. Efficiency is the key concept here. Maybe hard workers can obtain more profits from their businesses, but these hard workers pay a very expensive price for their results. They lose their balance in life. Most of times, behind very successful workaholics you’ll probably find broken marriages, bad parent-children relationships, stress… Behind lazy efficient marketers you’ll find people enjoying their life, family, relationships and hobbies.

In my future post I’ll explain the differences between efficiency and effectiveness and I’ll provide you the most powerful concept every successful lazy marketer must use to go beyond projected goals.