The power of focus is very strong when you apply correctly. It causes advances towards your success, but don’t let focusing on your goal causes a reduction of opportunity awareness.

Do the following awareness test.

These days I’m reading the amazing book titled: “Good To Great” by Jim Collins. If you are interested in getting sound advice on how to manage a business you must rush for getting this book.

Probably one of the concept that brings me more attention is the hedgehog concept. The author compares foxes and hedgehoges.

The fox is a cunning creature, able to devise a myriad of complex strategies for sneak attacks upon the hedgehog. Day in and day out, the fox circles around the hedgehog’s den, waiting for the perfect moment to pounce. Fast, sleek, beautiful, fleet of foot, and crafty—the fox looks like the sure winner. But hedgehog, on the other hand, rolling up into a perfect little ball, becomes a sphere of sharp spikes, pointing outward in all directions. The fox, bounding toward his prey, sees the hedgehog defense and calls off the attack. Retreating back to the forest, the fox begins to calculate a new line of attack. Each day, some version of this battle between the hedgehog and the fox takes place, and despite the greater cunning of the fox, the hedgehog always wins.

This parabole exemplifies why the business that develop this hedgehog concept always win. This vision is a simple, crystalline concept that flows from deep understanding about the intersection of the following three circles:

1. What you can be the best in the world at (and, equally important, what you cannot be the best in the world at). This discerning standard goes far beyond core competence. Just because you possess a core competence doesn’t necessarily mean you can be the best in the world at it. Conversely, what you can be the best at might not even be something in which you are currently engaged.

2. What drives your economic engine. All the good-to-great companies attained piercing insight into how to most effectively generate sustained and robust cash flow and profitability. In particular, they discovered the single denominator—profit per x—that had the greatest impact on their economics. (It would be cash flow per x in the social sector.)

3. What you are deeply passionate about. The good-to-great companies focused on those activities that ignited their passion. The idea here is not to stimulate passion but to discover what makes you passionate.

As Seth Goding says:

“Persistence isn’t using the same tactics over and over. That’s just annoying. Persistence is having the same goal over and over.”

I’ve always thought that the root of every bad action is fear. Today I discovered a quote from Earl Nightingale that simply keep me thinking that fear is the enemy.

Earl Nightingale said:

“The opposite of courage in our society is not cowardice…it is conformity.”

And that’s one reason so many people are unsuccessful. They conform and act like everyone else without questioning why. I think fear has a lot to do with it. Many people won’t admit it but they conform because they’re afraid. They think about breaking out of the herd but they’re stifled by fear of failure, fear of criticism, etc.

So, Act now and get rid of that powerful enemy.

Do you have marketing and advertising overload? Are you completely fed up? Why the hell they don’t try first to understand us and then make them understood?

All with a human touch. All with love…

Video: The Break Up

“Nothing in the world can take the place of Persistence.

Talent will not; nothing is more common than unsuccessful men with talent.

Genius will not; unrewarded genius is almost a proverb.

Education will not; the world is full of educated derelict.

Persistence and determination alone are omnipotent. The slogan ‘Press On’ has solved and always will solve the problems of the human race.”

By Calvin Coolidge